Have you ever been in a team struggling endlessly to choose framework to use for frontend/backend ? Have you ever had a passionate, but useless, discussion about the compared merits of Scala vs Node vs Go ? Or maybe Rust vs Kotlin vs PHP ? Or even Spring vs Laravel vs Nest ? In this presentation, we will show you how we choose to avoid (or at least distinguish SMART factors from human appreciation) political driven choice in favor of choice backed by measurable objectives constructed according to architectural constraints, and how this approach can be easily applied to your project.